Alendor was born in 2018 from the vision to create a fragrance brand that would tell stories, showcase creative independence, and carry an artistic edge while offering our perfumers unparalleled creative freedom. Where the precision of German design meets the artistry of French perfumery, Alendor discovered its essence.
Launched in 2020, the brand grew quickly despite global lockdowns, reaching over 350 stores across 10 countries by mid-2022. The momentum inspired our first signature lines – Seductive Collection and Alendor X – each reflecting our devotion to olfactory storytelling and craftsmanship.
In 2023, we took a pause to reflect, reimagine our creative direction, redesign our packaging, and reconnect with the people who inspire us.
At our core, we are an artistic house: sparking emotion, memory, and dialogue through scent. What sets us apart is our uncompromising blend of high-quality ingredients and the limitless expression of our perfumers – creating fragrances that surpass trends and time. We choose to pave our own path rather than follow the trends.
Fall/Winter 2025 marks a bold new beginning. With reimagined collections and the debut of Scentario by Alendor, we invite you into the next chapter of our story.
BEAUTY IN IMPERFECTION.
At Alendor, we believe that beauty lies in imperfections — the raw, unpolished moments that make life worth living. This philosophy is the heart of our perfumery, but it reveals itself in different ways.
The Alendor collections channel bold, unapologetic, and radical emotions — primal, unfiltered, and provocative. By contrast, Scentario (Scented Scenario) speaks in a softer register: tender, nostalgic, romantic, and rooted in human connection. Both share the same devotion to high-quality ingredients, artistic freedom, and the power of storytelling, yet each opens a distinct door into our world.
Together, they form a house of artistic perfumery where storytelling is our passion, provocation our obsession, and memory our deepest inspiration.
Each collection draws from the invisible threads that connect us to ourselves, to others, and to the moments that shape us. Our perfumes artfully capture the natural imperfections where we find depth, authenticity and beauty.
At Alendor, perfumery is a meeting of passion, precision, and creativity. Every detail is considered with care, from the discipline of German design to the artistry of French perfume creation. Each bottle, enhanced with handmade touches and artisanal detail, is crafted to be as unique and refined as the fragrance it holds.
We see perfume as a living art form born from collaboration.
Our team of perfumers shape each note with patience and imagination, a process that can take months or even years. The result is not just a fragrance, but an intimate composition designed to stir memory, emotion and identity.
This hands-on approach guarantees exceptional quality, individuality, and a personal touch.
Our ingredients are sourced with the same devotion.
Blending the fragrance oils in Grasse, the world’s capital of perfumery, with rare absolutes, extracts, and essential oils sourced from across the globe, we create compositions of authenticity and richness. In our process, we strive to honour sustainability work responsibly — particularly in the crafting of our fragrance oils and blends — while recognizing that full sustainability across every element, such as packaging, remains a continuing journey.
